Word: kleenex
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...become a network of computer-run "financial utilities." When that day arrives, the depositor may not even get a glimpse of his paycheck. His employer would send it directly to the bank, and he would need only a banking credit card, good for buying against his deposits everything from Kleenex to Cadillacs...
...texture. I made India Night in Paris about a year ago, using three stones, since it is a three-color lithograph. As I worked on the stones with the color washes, I did many things-getting shaded effects with brushes, rags, lifting some of it off with pieces of Kleenex, scraping it, getting all the textures and special effects I wanted. I'm still learning new things myself, and I've been at it since...
...Maid, Alcoa and Mennen already signed up for the new adventure, housewives in test areas will soon be finding a bonus of flashy blue and gold Gift Star certificates tucked into or onto everything from baby powder to potato chips. Cold sufferers who grapple for that first sheet of Kleenex, for example, will have to watch out for the coupon imprinted on the pull-out tab. Developed after a two-year study, the coupons will cost companies 1¼? for five (after a $9.500 initiation fee per product) and, unlike other trading plans, will be paid for only if redeemed...
Among the U.S. products still standing watch over their good names, still demanding Upper-Case billing in news stories, novels and shopping columns: Erector Set, Band-Aid, Dixie cup, JellO, Jeep, Laundromat, Kleenex. Deepfreeze, Levi's (blue jeans). Dry Ice, Simoniz, Spray Net and Zipper...
...three months ending April 30 was up 40% to $2,200,000. Union Bag-Camp Paper Corp. increased its first-quarter earnings 21% to $4,900,000, and most other major paper companies also showed solid gains. Said President William R. Kellett of Kimberly-Clark Corp. (Kleenex, Delsey): "The industry isn't out of the woods yet, but we're beginning to see light ahead." Earned Fruits. Paper's brighter outlook stems largely from growing demand...