Word: kleenex
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...undergoes a sudden makeover. Tailored by teams of landscapers and decked out in tents and stages and banners, they become the centerpieces of the school’s famed pomp and circumstance, the sacrosanct, stately grounds of the old academy where Latinate phrases and laminate cards, heartfelt hugs and Kleenex, and clicking cameras abound. Of course, the glut of decoration aside, the scenes those cameras capture seem more real, painfully, bittersweetly real, than anything else that happens at Harvard. But what those graduation photos miss is a piece of reality underneath it all, the beautiful truth of Harvard beneath...
...baby-shower gift. Couples or their friends can spend upwards of $250 on deluxe packages that may include 5-by-7 portraits, DVDs and a personalized Web page. Denver's First View Ultrasound even offers catering and limousine service to accommodate large parties, in addition to unlimited Kleenex because customers are so moved by the ultrasound experience...
...better than Little Lulu. Created by Marjorie Henderson Buelle, who signed her work as "Marge," Lulu started in 1935 as a series of wordless gag panels in the "Saturday Evening Post." By the mid-1940s Lulu had expanded into animated cartoons and been licensed as the mascot for Kleenex tissues (which she remained associated with for 15 years). Dell comics created a series around the character in 1945, which continued until 1984. Of those, the first 197 issues (till 1970) were written and laid out by John Stanley and illustrated and lettered by Irving Tripp. The very definition of "delightful...
...policies. And the more American a brand is perceived to be, the more resistance it encounters. For instance, almost half the survey respondents (including 1,000 people from each of the G8 nations, excluding the U.S.) associate Mattel's Barbie with America, while 10% make the same link with Kleenex. So 33% of respondents say they will avoid Barbie, but only 10% won't touch the tissues. (Worldwide Barbie-doll sales fell 13% in the third quarter of 2004.) The study found that U.S. brands with few substitutes such as Levi's and Microsoft should go unscathed...
...profile listed her as “single” due to a programming glitch. After pacifying her boyfriend, placing calls to family and friends urging them not to jump to drastic conclusions and sending a mass e-mail to members of The Seneca, who had already begun stockpiling Kleenex and bee-lining it to Lowell, Kristi sent a politely irate e-mail to Mark Zuckerberg and the error was promptly corrected...