Word: kleenexes
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Dates: during 1960-1969
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...about TV. "Face it-kids love commercials," explains Joan Ganz Cooney, executive director of NET's Children's Television Workshop. "Their visual impact is way ahead of everything else seen on television; they are clever, and they tell a simple, self-contained story." Instead of cornflakes and Kleenex, Sesame Street sells the alphabet, numbers, ideas and concepts in commercial form. Each program contains a dozen or more 12- to 90-second spots, many repeated during the program to boost retention. Some are based on a sort of psychedelic flash card system that assaults young minds with a pleasant...
...Chaillot is a severely earthbound version of Jean Giraudoux's airborne allegory of individual virtue and corporate evil in postwar France. It has been slicked up with sumptuous production and a heavyweight cast. Yet for all its weight, it has no more strength than a doily cut from Kleenex...
...suburban courtroom just north of Detroit last week, a high school teacher named Nancy Timbrook clutched a shredded Kleenex as she defended her actions before a judge. She admitted that she had, as charged, written a four-letter variant of the verb "to copulate" on her classroom blackboard...
...quarters of the market. Among other throwaways, Johnson & Johnson's Chux is a distant second. Playtex and Borden Co. have similar products. Scott Paper is testing its "babyScotts," a two-part assembly consisting of a permanent outer panty into which fits a disposable diaper. Kimberly-Clark, maker of Kleenex, is test-marketing Kimbies, which differ from Pampers and Chux in that they have adhesive tabs that do away with the need for safety pins. Officers of Kimberly-Clark estimate that the total diaper market is now $1 billion a year, and they predict that disposables will eventually win half...
...Gore Vidal's new Broadway comedy about a presidential hopeful. Vidal is capable of springy, sophisticated political humor, as he demonstrated in The Best Man (1960); but this time the jokes are either juvenile or senile. Most of the characters are as appealing as wads of wet Kleenex, and the story line is about as amusing as the Congressional Record...