Word: kleenexes
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...chewed up a carpet," said Joan. "He swallowed 5½ yards of string. He usually eats white meat of chicken, ground sirloin, ice cream and ginger ale. He wears custom-made jackets, red with black velvet collars with C. C. on them. They have heart-shaped pockets with Kleenex in them in case he has to blow his nose. We wear matching costumes. He wears his red jacket when I wear red slacks and sweater. When I wear green, he wears green. He has a rhinestone collar for evening wear...
...quantities of awkward new words into the language and this in turn persuaded everybody that each new thing must have a name, preferably 'scientific.' These new words . . . were fashioned to impress, an air of profundity being imparted by the particularly scientific letters k, x and o = Kodak, Kleenex, Sapolio. The new technological words were sinful hybrids like 'electrocute,' or misunderstood phrases like 'personal equation,' 'nth degree,' or 'psychological moment'-brain addlers of the greatest potency...
...Heady: "I did not want . . . to witness the actual murdering." Hall tried to strangle Bobby with a short piece of clothesline, failed, and then shot the child. Hall's face and hands were wet with blood when Mrs. Heady returned from her walk. She mopped him off with Kleenex. Then, with Bobby's body in the rear of her station wagon, they headed for St. Joseph. On the way, they stopped for drinks; Hall inspected the station wagon to "observe whether there was any blood dripping . . . on the ground." The rest of the week was a drunken dream...
Schlockmeister Waldo Mayo can't find any ethical problem in the business at all. Says he: "Product names are a part of our language-we always say Kleenex or Coke instead of cleansing tissue or soft drink. Getting publicity for a brand name is no more different or immoral than getting it for a singer or hoofer." As for sending gifts to cooperating writers and com-ics, Mayo says that's nothing but sheer friendliness: "Why, at Christmastime, everybody in the U.S. exchanges gifts-they're all Schlockmeisters...
Architect László designs his houses down to the last ashtray or built-in Kleenex holder. He protests that money is not everything: "One million dollars will not build the perfect house. You somehow can't put everything you want into it. It's largely a matter of taste, judgment and talent." But money helps...