Word: kleenexes
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Dates: during 1937-1937
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Last week the first adbearing issue of Look turned up with 10⅛ pages (some $37,000 worth) from Chesterfield, Dodge, Universal Pictures, Sal Hepatica, Kleenex, Feen-a-mint, other medicinals & knickknacks. Ned Doyle's crew is concentrating on the 1938 schedules, since Look will guarantee 2,000,000 circulation effective May 10, raise its full-page, onetime, one-color rate...
Kimberly-Clark Corp. (Kotex, Kleenex), by selling more paper products ($22,864.000 worth) than ever before: net profits of $1,457,000, compared with...