Word: kleine
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Dates: during 1980-1989
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Filling the endless hours of their schedules without too much duplication is an expensive proposition for both channels. Paul Klein, the outspoken former NBC executive who heads the Playboy Channel, estimates that he needs at least 100 films annually to satisfy his audience. In the next year, 36 of those will be made-for-Playboy movies, with budgets of up to $1 million each and titles like Black Venus. The Disney Channel will spend at least $100 million on new programming during its first lg three years. President James Jimirro, a ten-year Disney veteran, has nearly 20 shows...
...Klein is betting that the look women want is one of robust health and fitness, regardless of the gender of origin. He is, after all, a winner in the designer-jeans sweepstakes. Remember Brooke Shields' line three years ago, "Do you want to know what comes between me and my Calvins? Nothing." By November, when his line of undies hits the stores, the answer will be: one more pair of Calvins...
...thigh, they sport a white elastic waistband emblazoned with the designer's name, just like men's models. And the string bikini, even in deep hues of jade or saffron, bears an uncanny resemblance to an athletic supporter. "Lingerie is a term of the past," says Klein. "It's just underwear...
...just a little strange too. The boxer shorts for women look like standard Fruit of the Looms at first glance. Although they have more feminine lines and come in black and pink as well as white, the boxers retain the essential feature of masculine design: a fly. Klein had considered omitting the detail, but, says he: "It's sexier with the fly. These things are seriously thought...
Buyers from major department stores were wowed by Klein's deep-think. I. Magnin stopped the presses on its Christmas catalogue to include a full page of the line. Says Catherine di Montezemolo, a vice president of Lord & Taylor: "It's a gut feeling, but I don't see how it can miss." In November Lord & Taylor will display the undies in two locations in its Fifth Avenue store: lingerie and the Klein boutique. New York City-based Bloomingdale's is planning to overhaul areas of its intimate-apparel departments to feature the collection. But Vice...