Word: kleine
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Dates: during 1990-1999
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...Consumers Union. Those twin economic pressures have led to a disturbing trend on school grounds. In the past nine months, public school exclusivity deals with cola companies have soared 300%, to a record 150. And that's just the most obvious signal that schools are open for business. Calvin Klein models pout on the covers of textbooks; homecoming may be sponsored by Dr Pepper; Taco Bell dishes up burritos at a school cafeteria near you; and that new overhead projector may be just one company's way of saying thanks--for eating Campbell's soup...
...only places where kids are being trained as consumers, take a walk through any elementary school or high school. Those splashy book covers? Chances are they're distributed by Cover Concepts, a company that sells advertising space on book covers to companies like Nestle and Calvin Klein. That new weight-lifting machine? The school may participate in any of the incentive programs run by General Mills, Campbell's soup or AT&T. Schools earn points for every box top, soup label or long-distance phone call--which can then be redeemed for athletic and educational equipment. Or the school...
...business that turns models into old women at 22 and increasingly ignores the customer who falls too far beyond Felicity's demographics is dominated in the U.S. by a trio nearing pension age. For much of the past two decades, Calvin Klein, Donna Karan and Ralph Lauren have ruled American style. Although none will retire tomorrow, the triumvirate occupies so much space in department stores, on the sides of buses and consequently in the public consciousness that it has become tremendously difficult for young designers to break through. It says something about the contemporary American fashion scene that...
Patner, 36, a former stylist, and Bradley, 32, a freelance designer who had worked for Calvin Klein, were emboldened to launch their own line when they determined, as Bradley puts it, that "women were looking for something to buy in a shade that wasn't beige." Their instinct was right. At the posh boutique Ultimo in Chicago and Dallas, half of Tuleh's spring '99 line was sold, through orders, before the clothes even reached the stores...
...native Californian, Robinson had planned to follow in his father's footsteps and become a doctor, but instead studied at Parsons School of Design in Manhattan. At 28 he found himself heading Anne Klein's collection line. In 1996, after Robinson had served three seasons to mixed reviews, the company closed its high-end business. Jobless at 30, he decided to start his own label that year...