Word: kleine
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Dates: during 1990-1999
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...single out Calvin Klein only partly because he seemed genuinely surprised last year when a number of people completely unconnected to the wacko right expressed the opinion that billboards featuring what appeared to be a selection of seventh-graders as sex objects might not be appropriate vehicles for selling blue jeans...
...Klein came to mind more recently when Bob Dole denounced Trainspotting as one of the most contemptible movies, made by people who have no known connection to the Republican Party. The heroin addicts Trainspotting deals with look almost as depraved as the models in a 12-page ad Calvin Klein ran in the September issue of Vanity Fair...
...characters pictured in that ad, I assumed that the product being advertised was some new type of methadone clinic. I expected the copy line to be something like "There is no such thing as an absolutely hopeless human being," or "We deal with worst-case scenarios." What Klein was trying to sell, it turned out, was a perfume called cK be, described as "the new fragrance for people...
...potential purchaser of cK be perfume, I was puzzled about how I was supposed to respond to pictures of skinny, tattooed street punks who look as if they're about to get a bad case of the shakes. What am I to think these people smell like? Could Calvin Klein really be under the impression that I want to smell the way they smell...
...think Klein can be confident that nobody would try to scare him out of his rights. We live in an era, after all, in which Fatty Arbuckle's departure in disgrace from the film industry would be accompanied by a fat book contract and an arrangement with Hard Copy. Anyone tempted to knock off this society's leading corrupters simply wouldn't know where to begin...