Word: kleine
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Dates: during 1990-1999
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...groaning with DKNY wannabes. "I call our rivals the Pac-Men," says DKNY's president, Denise Seegal. "They're all coming after us." This fall saw the launch of Company, a division of Ellen Tracy, whose best sellers include $145 velour tunics and $255 stirrup pants, and of Anne Klein's A Line, which sold a passel of Lycra-blend stretch pants ($215) and double-breasted blazers...
...late 1980s, women were into designer labels. That's not where it's at now, and we may never get back there," says Frank Mori, president of Takiyho, which owns Anne Klein and has a 50% stake in Donna Karan. "The days of selling clothes on the basis of brand name alone are over," says Ralph Toledano, president of Karl Lagerfeld...
Though the bridge market existed on a small scale during the 1970s, it really took root in the early 1980s with the launch of the Anne Klein II line, designed by a young Donna Karan and Louis Dell'Olio. Anne Klein II, which found its niche selling career clothes just as professional women were entering the work force in large numbers, shared the spotlight with Ellen Tracy, an established line that was spruced up by designer Linda Allard...
...DKNY offered stylish, sporty clothes at decent (though hardly bargain-basement) prices. It is now running neck and neck with Ellen Tracy, though DKNY is sold in 450 stores in the U.S., compared with 1,000 for Tracy. And DKNY has probably cut into the market share of Anne Klein II, whose sales have slipped from $130 million in 1989 to an estimated $110 million this year...
...rights, Calvin Klein, one of the patron saints of American sportswear, should be cleaning up in this market. He was one of the first to launch a lower-priced collection: Classifications, first sold in 1983, was discontinued in 1988. These days, though, his lower-priced Calvin Klein Sport division, which last year accounted for nearly 80% of all business at Calvin Klein, Inc., has been floundering. Company sales in 1990 fell to $197 million, ) down from $225 million in 1989. Even worse, the firm lost more than $4 million and carries long-term debt of close to $68 million...