Word: kleine
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MORE STORIES Advisor: Rove Warrior The Bushes: Family Dynasty Klein: Benneton Ad Presidency More Stories...
...phase of a larger growth industry of alternative and guerrilla marketing that ranges from handing out free samples to sponsoring concerts and other events. "We need to take our brand to them and not wait for them to come to us," says Hilary Dart, president of Calvin Klein Cosmetics. Its estimated $45 million campaign to launch the men's fragrance Crave this fall will include street sampling, product seeding among opinion leaders and other guerrilla tactics (even building sand sculptures of the Crave logo on beaches on both coasts) before any ads are unveiled...
...startling: there are hints that Atkins may have struck a vein of truth--hints that are intriguing enough to convince some mainstream obesity experts that the approach merits more serious consideration. "Is it just that the Atkins diet is monotonous, and so people eat fewer calories?" wonders Dr. Samuel Klein, director of the Center for Human Nutrition at Washington University in St. Louis, Mo. Or is there something more interesting going on? Something unexpected about food itself, perhaps, or the way we eat it or even what our genes have programmed us to like...
...compulsive. I'm precise," says Martha Klein (Martina Gedeck), chef of a ritzy Hamburg restaurant. Precise, sure, but her loveless life still needs a bit of leavening. That comes in two packages: her balky 8-year-old niece (Maxime Foerste) and a lavishly charming Italian sous-chef (Sergio Castellitto). The setup and payoff of this German export couldn't be more conventional, but Nettelbeck is a sharp observer of life's surprises, and Gedeck has an appraising, intelligent beauty. Her Martha is like the film: tart on the outside, sweet on the inside, with a delectable aftertaste. --By Richard Corliss
...received by the local press. WITH RALPH LAUREN MAN IS ELEGANT AGAIN, gushed a headline in the Milan daily Corriere della Sera. The international press played up the competition between Lauren and the European king of menswear, Giorgio Armani. Again a compliment: no such comparison was made when Calvin Klein staged his first men's shows in Italy. Lauren's moves have begun to pay off. European sales in fiscal 2002 grew more than 30% compared with 2001, a trend that has continued, according to Isham, though from a very small base...