Word: kleine
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...HAND IT TO CALVIN KLEIN: HE REALLY knows how to milk an advertising campaign, even a doomed one. First you push the envelope until it splits open by putting pubescent models in lurid poses, then plaster them on billboards and magazines-and air them on TV. If you're lucky, parents, the Catholic League and other religious groups will protest, especially over the video in which an offscreen male voice tells a girl standing alone that she's pretty and not to be nervous. Promise to withdraw the ads with an Orwellian statement about how your "positive message" was "misunderstood...
...Klein's jeans sales had been in a slump. Now, says Alan Millstein, editor of the Fashion Network Report, who surveyed major department stores last week, the jeans are "flying out of the stores... It's more than he paid for and more than he could have prayed...
...make such a rebound, Klein leaped over the line, ultimately changing his image from avant-garde to creepy . These ads enter the heart of adult darkness, where toying with the sexuality of young teens is thinkable. One of the most offensive segments poses a young man alone, his face in that numb, deadened look associated with films that can be bought only in an adult bookstore. A man off-camera says, "You got a real nice look. How old are you? Are you strong? You think you could rip that shirt off of you? That's a real nice body...
...conscience that forced Klein to end the campaign. Stephen Watson, chairman of Dayton Hudson's department-store division, asked that his stores' names not be associated with the ads. At least one major magazine, Seventeen, refused to carry the campaign. Donald Wildmon's American Family Association wrote to 50 retailers, threatening a boycott of their stores. Pickets were expected at the opening of Klein's flagship emporium in Manhattan on Sept. 7. That was enough for Klein to conclude that his message--"the inner worth of today's young people"--wasn't flying...
...Cher tries to arrange a match between Tai and high school-stud Elton; attempts to catch the attention of a Jason Priestly look-alike, Christian, by sending herself flowers and candy; has several brushes with death during her driving test; and--horror of horrors--ruins a few Calvin Klein originals...