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These distinctions are only general, but they are also tantalizing enough to constitute a basis for debate within the networks. NBC Audience Measurement Vice President Paul Klein and MGM-TV's sales coordinator, Herman Keld, argue that McLuhan is essentially right. Keld, for example, predicted that Joey Bishop, a "hot" nightclub comic who comes on strong, was bound to start out at a disadvantage in audience ratings when he went on the late-night air for ABC against "cool" Johnny Carson. He was right; and when Bishop decided to switch to a low-key approach, his ratings improved...
Youngsters especially reflect the McLuhan notion that plot is less important than image. Says Klein: "Television-oriented people don't care about stories. There's no need to tell a story with a beginning, middle and end. They care about people doing things, and all at once." What makes Spy successful, adds Klein, is not plot ("They are silly or nonexistent") but an interesting and warm relationship that is projected by the two lead spies, Bill Cosby and Bob Gulp. The Monkees' story line defies logic, but the show is a hit with the kids. U.N.C.L.E. swings...
Lonely People. One way or another, it is audience involvement that makes the talk shows successful-whether the listener is actually participating or just watching or listening. What engages them is a matter for the social psychologist. NBC Vice President Paul Klein suggests that "people are always lonely at night. Forty or fifty percent of the people have bad sex partners or none at all." Klein's statistics may be suspect, but after all, he is NBC's man in charge of audience measurement. Sylvester L. Weaver Jr., onetime NBC president and instigator of the Tonight, Today...
...rising young ready-to-wear designers-Coty Award Winner Dominic of Matty Talmack, plus Chester Weinberg and Luba of Elite-are suggesting the "midi dress," with hem 4 in. below the knee. And in London, where the miniskirt was invented, such young mod newcomers as Ossie Clarke and Roland Klein are including mid-calf lengths in their fall lines. Says Clarke: "This summer will be one last fling to show your legs. Next year the idea will be to wrap 'em up warm...
...midfielders have been Penn's strong point this year, particularly Gil Costin and Charley Dewey. Jim Patton and Irwin Klein have supplied offensive power...