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U.S.C. fell to "footballism," a blend of pep rallies and fraternity frivolities-"the undergraduate mating dance," in one professor's words. The faculty fared worse. Presiding for 25 years was miserly, grandiloquent "Rufus Rex"-President Rufus von KleinSmid, who claimed to be paying professors between $4,200 and $7,500 a year while a faculty canvass showed the average to be $3,600 and the lowest to be only $2,600. "Lord, those were dreadful years," recalls one survivor. "You couldn't discuss ideas with anybody. Nobody...

Author: /time Magazine | Title: Education: Second Chance for U.S.C. | 5/26/1961 | See Source »

Pilot Light. The faculty rebelled in 1946, got the trustees to "elevate" Von KleinSmid to chancellor, which he still is. His successor, President Fred Fagg Jr., was popular, but he resigned in discouragement after U.S.C. stood still in the postwar decade that transformed most universities. U.S.C, was so dormant that in 1955, when it grandly announced a drive for $75 million, the plan never really got off the ground...

Author: /time Magazine | Title: Education: Second Chance for U.S.C. | 5/26/1961 | See Source »

...U.S.C., popular Fred Fagg succeeds domineering old Rufus von KleinSmid, who in his later years has antagonized most of his faculty. But in his day Rufus von KleinSmid had been something of an administrator too: he had expanded U.S.C.'s cramped campus into a 55-acre plant with 12,000 students and one of the fattest ($12,000,000) annual budgets among U.S. universities...

Author: /time Magazine | Title: Education: Streamliner | 7/28/1947 | See Source »

...They formed up behind the boys' choir. Carrying burning tapers, the procession marched into the jammed court and up toward the velvet-draped bier. After a short scripture reading, the choir began to sing Mrs. Bond's The Hand of You. Then white-maned Rufus B. von KleinSmid, Chancellor of the University of Southern California, began the "narration:" "No vote of critics, no surge of publicity can elect a composer to the shrine reserved for those who write our folk music. Only the voices of the hearts of the people may choose the candidate for this honor...

Author: /time Magazine | Title: CALIFORNIA: Immortality | 1/20/1947 | See Source »

When Dr. von KleinSmid had finished, Dr. Eaton arose, and taking a crown of laurel from a page boy, began to intone the "pronouncement" Said...

Author: /time Magazine | Title: CALIFORNIA: Immortality | 1/20/1947 | See Source »

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