Word: kleiser
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Dates: during 1940-1949
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...favorite gag on the West Coast used to be: Foster never speaks to Kleiser and Kleiser never speaks to Foster, they just make signs. But war's dimouts and blackouts ruined the gag, pushed Foster & Kleiser, biggest West Coast outdoor advertising sign men (second biggest in the world), into doing much more than making signs...
Hopping outside the sign business was no trick for F. & K.'s white-haired, red-faced president and general manager, George W. Kleiser. He had never expected to be in it in the first place. He was a dentist in San Francisco with $10,000 and a hankering to get into some business "where the work goes on while you sleep." Then (1900) he met slim, sign-wise Walter Foster, who pointed out that outdoor signs work 24 hours a day. So Kleiser and Foster picked up a $75,000 advertising business in Portland and Seattle...
Next, Camouflage. When war came, President Kleiser desperately cast about for jobs to keep his 1,000 painters, artists, draftsmen busy. Why not camouflage...
...scene, this is painted from blueprints on laid-out rolls of mesh. Rolled up, marked for reassembling, the mesh is shipped overseas to hide airdromes, tank farms, gun emplacements. So well has the mesh worked that it is fast replacing spun glass and steel wool camouflage covers. Boasted Camoufleur Kleiser: "A robin built a nest in one of our fake trees in Seattle. It has to be good to fool a robin...
...shelters, protective blast walls around important installations. Although the firm had never made a brick, it took over a Sacramento brickyard, finished the contract in jig time, is now building up a stockpile. The Government next wanted barracks and housing projects painted. F. & K. painted them. Fortnight ago President Kleiser and Vice President Foster got together in their San Francisco offices, rosily viewed the balance sheet. For the year ended March 31, gross income was $6,164,624, a $263,107 increase over the previous year. Net income was down only slightly to $316,955. Completed or in progress were...