Word: klif
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Dates: during 1950-1959
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...After five short-lived assaults on the 47-day endurance record for single-engine aircraft (set by Woody Jongeward and Bob Woodhouse in 1949), two madcaps employed by Dallas' hyperthyroid station KLIF gave up for the time being. Their best effort: 12 hours. Actually, there was little reason for them to keep flying; they had already stirred up a mighty propwash of publicity for Promoter Gordon Mc-Lendon's five-station chain...
...idea for his network during the war, when he found that boys from Arkansas argued just as hotly as Brooklynites about big-league baseball, even though the only games they ever heard were the World Series. After he got out of the Navy he started Dallas' station KLIF, began broadcasting from teletyped play-by-play accounts flashed to him from a Manhattan office. Under fire at first from minor-league owners, McLendon soon convinced them that his broadcasts (and constant plugging of minor-league clubs) were helping to fill local ballparks by whipping up baseball interest. When other stations...
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