Word: klim
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Dates: during 1950-1959
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Only Kliment Voroshilov, whom Stalin always calls Klim, regularly ribs back. Budu once heard him tell Stalin a story that was going the party rounds about a proposed monument to Pushkin: "Several sculptors submitted drawings . . . The one Stalin picked showed a massive statue of Stalin holding a book on which was carved in small letters: 'Pushkin's Poems.' " Stalin laughed first, loud & long...
...Belgian Congo last week, the most popular record was a song called Klim Abikisi Mwana. In their beehive huts, natives played it on their ancient, hand-cranked phonographs, clapping their hands gleefully to its calypso-like rhythm. Although the average Bantu laborer makes only about 50? a day, the record was so popular that some 15,000 had already been sold at $1.10 each...
Nobody was happier at the song's success than George M. McCoy, executive vice president of Borden Food Products Co., makers of Klim, a powdered whole milk. On a visit to Leopoldville two years ago, McCoy noticed that, after the bicycle, the phonograph was the natives' dearest possession. He got the owner of a local record company to help him write some lyrics in Lingala, the vernacular understood up & down the Congo River, set them to a jungle rhythm and had records made. The song...
...Give it Klim milk...
Natives are not only buying Klim milk for their children, but many have started drinking it themselves. Result: sales are up about 85% in the Congo...