Word: klines
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Dates: during 1960-1969
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...untrained local horses and attempted to play on them. Faced with the prospect of dodging swinging mallets and each other, the rented ponies panicked. One or two survived several practices before actively resisting, but an alternative had to be found. "Beg, borrow, or steal," said President Hibberd V. B. Kline III '69, an aristocrat in the old tradition...
Says president Kline, "All girls are horse-crazy at some point in their lives. Any who have the vernal urge are welcome to come help us with spring cleaning...
Madison Avenue is certainly not tired of that famous three-letter word, SEX, but it is increasingly captivated by a four-letter word, LOVE. That is the name of a new line of cosmetics that has been brought out by Menley & James, a subsidiary of Smith Kline & French Laboratories. Love was in splashy four-page ads in almost every leading woman's magazine (Vogue, Redbook, Cosmopolitan) and in regional editions of LIFE. At a time when advertising is bolder and nuder than ever, the multimillion-dollar campaign leaves little to the imagination...
...third live vaccine, an injectable one produced in Belgium and grown in rabbit-kidney cells, is being extensively tested by Smith Kline & French Laboratories. Because of its head start in Europe, this may be the world's first licensed rubella vaccine. Additional U.S. testing will probably take a year...
Hardest of all was the use of color. Sporadically, through the years, Kline tried and failed. Black and white, the nouns and verbs of his paintings, could talk to each other in a stately pidgin English, but colors, the adjectives and adverbs, often garbled the conversation to an incoherent babble. Only in his last years did Kline make color do his bidding. Orange and Black Wall, one of his later paintings, lunges upward and off the canvas like a giant rocket, rising up on the strength of its flaming boosters. Red Painting mounts an enigmatic black rectangle in a morning...