Word: kluger
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Dates: during 1990-1999
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...This economic offensive is just one more portal into a larger discussion of the genetically modified food problem," says TIME science writer Jeffrey Kluger. "We're seeing a critical mass building over modified foods, and Monsanto's opponents know this issue has real traction, and will just keep gathering steam." While the American public has been less vehement than its European counterparts in its hostility toward modified foods, that is likely to change in the coming years, says Kluger. But it may not be this particular suit that breaks the story wide open. "One of two things will happen...
...environment. And while some of the alarm surrounding modified foods may be overblown, as the biotech companies allege, consumers' deep-seated fears are not easily allayed. "Lots of people have a visceral, knee-jerk reaction to the idea of eating a rewired plant," says TIME science writer Jeffrey Kluger. "It's not uncommon to have second thoughts about eating a tomato that's been injected with flounder genes to make it more cold-resistant...
Fears like this can translate directly into poor market performance. Disastrous sales in the European market may have scared some sense into the biotech companies, but their new p.r. campaigns may be a few bushels shy of a load. "It could be too late for them in Europe," Kluger says. "Now, these companies are just trying to save the game...
...overfishing in "What Will Be the Catch of the Day?" Richard Preston, who wrote The Hot Zone, muses about "What New Things Are Going to Kill Me?" while Dr. David Ho weighs the chances for an AIDS vaccine. Three of our staff members--Christine Gorman, Michael Lemonick and Jeffrey Kluger--tackle the revolution in smart medicine ("Will Robots Make House Calls?"), the crisis in nutrition ("Will We Keep Getting Fatter?") and the prospects for repairing spinal-cord injuries ("Will Christopher Reeve Walk Again?"). Readers will learn how some cancers will be cured, when we will be able to make smarter...
Senior writer Jeffrey Kluger's latest book, about moons, is called Journey Beyond Selene