Word: kmox
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...ventured beyond black-oriented coverage and discovered a new audience in white neighborhoods. Circulation has tripled, to 100,000, and ad revenue is up 60%. An eleven-paper chain of suburban weeklies, reporting a threefold increase in ad income, has started to publish twice a week. CBS TV affiliate KMOX has expanded news coverage by 30 minutes at noon. KMOX radio has beefed up its news staff with a dozen out-of-work newsmen and offers Stan Musial reading the comic strips on its a.m. report...
...among the thousands of St. Louisans who were thrilled to see the article recognizing the achievements of radio station KMOX and its manager, Robert Hyland. It was on KMOX that my son was given the first opportunity to describe his work through weekly programs recorded at his hospital in Laos. These programs played a significant role in winning understanding and support for Dr. Tom's efforts...
...KMOX's afternoon information programing is wonderful, but it's only part of the full story of this outstanding radio station's contributions...
...pioneer trend setter has been KMOX, CBS's St. Louis station, whose 50 kw., clear channel signal sweeps the plains and burrows into the valleys of a large part of mid-America. Last year General Manager Robert Hyland, fed up with 24 hours of music, decided on a final gamble before getting out. His novel plan: skip the disks for four prime hours daily and substitute news, interviews, listener questions and erudite conversationalists. After what Hyland recalls was "the longest pause in broadcasting," station staffers agreed to give...
...last week KMOX could claim a resounding success. Its afternoon audience had jumped 28% above its disk-jockey days; advertising time on the all-talk program (now expanded to seven hours daily) was sold solidly. Other CBS stations in Boston, Los Angeles, New York and Philadelphia had picked up the same format, and officials of at least eight other stations (from Winnipeg to Mexico City) have traveled to St. Louis to listen-and, perhaps, do likewise...