Word: knapp
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...When you compare [the fete] to other Houseformals, everything else is like 'Hello Kitty,'"said Knapp. "We're definitely in the upperechelon...
...fete without a pre-party is like a dog without a leash," said Eliot House resident Richard C. Knapp '98. "It's a Happy Meal without the fries. It's a Pu-Pu platter without the pork...
...That Knapp enjoyed his hours before the fete was abundantly clear by his healthy, slightly sweaty, glow...
Campaign 55 does not account for taste, which has become a more complicated issue. The older boomers get, the more they worry about food quality. "McDonald's got obsoleted on their food," says Malcolm M. Knapp, a food-industry consultant based in Manhattan. "For a long time, it was good enough to be consistent and clean. Now America wants taste." That was the idea behind the Arch Deluxe, which the company unveiled last year after extensive testing, promoting the product as a burger for grownups. It bombed. Arch Deluxe failed to deliver on the taste front. Says franchisee LuAnn Perez...
...consultants used Democratic Party soft money for many of the buys. A D.N.C. lawyer sat in on the creative sessions to make sure the ads were defensible as "issues advocacy." The law calls for such spots to be created independently of the campaign--yet Morris, Penn, Squier and Knapp handled all the D.N.C. spots. "If the Republicans keep the Senate," said a consultant, "they're going to subpoena us. Our only defense is that Dole did it too." The Democrats' ads blanketed the country. But Dole never responded--and never recovered from the blows...