Word: knapps
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...Harry P. Knapp...
Five seconds left in the game, and Princeton, ahead by a point, has the ball, The Ivy title's on the line, and Harvard is playing superhuman defense. Tiger point guard Gary Knapp looks around in wild desperation--there's no-one open, no-one at all. Finally it comes, the referee's whistle. And everyone's on their feet, screaming, as the ref tosses up the jump ball that could decide the game...
Five seconds left in the game, and Princeton, ahead by a point, has the ball. The Ivy title's on the line, and Harvard's playing superhuman defense. Tiger point guard Gary Knapp looks around in wild desperation--there's no-one open, no-one at all. Finally it comes, the referee's whistle. And everyone whirls to look at a little arrow on the scorer's table. It's pointing at Princeton, and the game is all but over...
This will be like turning pigs' knuckles into pate, but Rense, 47, has performed similar transmutations in the past. Cleon Knapp's Architectural Digest was a little-mown trade journal with a circulation of less than 50,000 when Rense, an advertising representative for California sportswear and cosmetics firms and a sometime freelancer for Cosmopolitan, applied for a job in 1970. When Knapp asked what she thought of his magazine, Rense replied: "Boring and poorly edited." She was hired on the spot. With a monthly circulation of 558,000, Digest in the past year carried more than...
After seeing what Rense did with his tired little trade book, Knapp, 45, started throwing other challenges her way. In 1975 he purchased the budget recipe book Bon Appétit from the Pillsbury Co. Under Rense's stewardship, Bon Appetit (circ. 1.3 million) has become the culinary equivalent of Digest, with glossy color photographs of such dishes as caramel cream puff bouchees and oyster and spinach souffle. Says Rense: "I have no interest in a magazine that tells you 1,001 ways to prepare hamburger. I wanted a cooking magazine for people like me who are too busy...