Word: kneeing
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...Longuette? Although the term midi has now come to mean anything from below the knee to the ankle, it still meant mid-calf at the beginning of 1970. So Fairchild coined the word Longuette to launch his midi juggernaut last January. The paper's Paris bureau complained that there was no such word, but Fairchild knew better. He mailed them a page from his Cassell's French-English dictionary, where he had found it. WWD's front-page kickoff story began: "The word longuette means, in French, 'longish, somewhat long, pretty long, too long.' That just about sums...
...screams the Macy's ad, "are you distraught about the disappearance of the beautiful American knee?" The way to overcome masculine distress over lower hemlines seems to be seduction. "Just relax," the ad continues. "C'ose your eyes. Breathe deeply and think positively. Think of words like slinky . . . and slender . . . and smooth. Think of clingy . . . and close-fit. Think of shape. Think of soft. Think of feminine...
Manhattan stores such as Bonwit Teller, Lord & Taylor and Ohrbach's have also been advertising the midi lustily, and more directly. Proclaimed Ohrbach's: "THE KNEE is DEAD...
...Naked Carmen strips off its campy veneer and goes for the jugular. The March of the Toreadors suddenly becomes Deutschland über Alles as crowds roar "Sieg Heil!" Then Spiro Agnew denounces effete snobs-and the band plays Stars and Stripes Forever. It is as devastating as a knee in the groin. Children shrill the Gypsy Song, break into a tapdance and a pianist plays an ornate set of embellishments on the first phrase of the Habañera; he knows all the tricks but cannot remember the melody. The Card Song is swallowed by a monstrous Dies Irae...
...East Los Angeles, served as a Marine intelligence officer in World War II, later worked his way through college and eventually became a millionaire developer of shopping centers. A few years ago, he says, "I was a tennis player, a moneymaker and a knee-jerk Democrat." His life centered on Palm Springs weekends and boosting his fortune to $10 million. Then something happened: his two youngest children (a third is 30 and less influential) "transformed me from a clod into a citizen...