Word: kneissl
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Dates: during 1972-1972
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...million in ski equipment and clothing, more than three times sales in 1965. This year Austria's (and the world's) largest skimaker, Josef Fischer, expects to produce 700,000 pairs of skis, a tenfold increase since 1951. Its major competitors are the firms of Franz Kneissl, which makes 300,000 pairs, Anton Arnsteiner (280,000) and Alois Rohr-moser...
Searching the Slopes. All four firms have learned to sell glamour as well as craftsmanship. Kneissl, for which Schranz has worked since he was a teenager, claims that its skis have helped capture 16 Olympic medals. It urges its salesmen to "mention our victories in your sales talks." Like its competitors, Kneissl regularly sends out talent scouts to search the mountainsides for promising 12-and 13-year-olds, whom it hires as apprentices, sends to secondary school and trains to be champion skiers...
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