Word: knerr
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...They became best friends as teenagers, and when it came time to get a job, they didn't want to work for their dads. So in 1948, Richard Knerr and Arthur Melin founded Wham-O, named for the sound made by their first product, a slingshot. The pair (above, with Knerr at right) produced such iconic American toys turned fads as Silly String, the SuperBall, the hula hoop (25 million sold in four months) and the Frisbee. They created the last after they spotted an Air Force pilot flying his "Pluto Platter" on the beach and bought the rights...
University President William McGill said last week the trustees may divest certain holdings, depending on the responses from the corporations. However, Anthony Knerr, vice president for finance and treasurer, said he doubted there will be any divestiture...
...Wham-O, it is simply crossing its collective fingers. Well aware that fads are a sometime thing (where are the Hula-Hoops of yesteryear?), Executive Vice President Richard P. Knerr optimistically comments: "Each Super Ball bounce is 92% as high as the last. If our sales don't come down any faster than that, we've got it made." And if they do-well, that is the way the ball bounces...
...started all the current whoopee in hoops are Toymakers Arthur Melin and Richard Knerr, 33-year-old owners of the Wham-O Manufacturing Co. of San Gabriel. Calif. Last March, while attending a New York toy fair, they got a tip from an acquaintance on a wooden hoop popular in Australia. Melin and Knerr turned out a score of wooden hoops, did not like them, started experimenting in plastics. In May they made some 3-ft. hoops out of brightly colored polyethylene tubing. Melin field-tested them on some neighborhood children-and a national fad started. From children...
...Melin and Knerr, the hoop is the biggest thing yet. Eleven years ago they opened a shop with less than $1,000 cash and plans to make slingshots. Since then they have added three dozen other toys and gadgets to their production, now employ 670. Last year they hit their first jackpot with a lightweight plastic platter, the "frisbee." They have already sold about 2,000,000 Hula Hoops (93? wholesale, a 16% gross profit), hope to sell millions more before the craze dies...