Word: kniffin
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Dates: during 1990-1999
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...World War III starts." She notes that while other over-the-counter acid blockers had been on the British market for a year before Zantac 75 appeared in January, it took only three months to overwhelm the competition. "Zantac on the market will be a significant competitor," says Robert Kniffin, vice president of Johnson & Johnson's external communications. "We shall see." (As if Zantac 75's entry were not enough, another candidate in the same acid-blocker category, Eli Lilly's Axid, has also won tentative FDA approval for over-the-counter sale...