Word: knighting
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Moore shows the ubiquity of job loss and corporate apathy--in every city Moore's book tour leads him to, he has no trouble unearthing some corporate atrocity that the rest of us took for granted. The movie climaxes in a rare interview between Moore and Nike CEO Phil Knight, in which Knight admits that he thinks it's okay for fourteen-year-old Indonesian girls to make his shoes. But Moore mishandles even this scene, relentlessly fishing for some explosive soundbite instead of trying to debate Knight...
Upon reaching Portland, Ore., Moore is at his best as he interviews Nike CEO Phil Knight, the only CEO who agreed to talk with Moore on camera. Moore asks Knight why Nike refuses to let Americans manufacture Nike shoes. (At the IOP, Moore claimed Nike tried to pressure him into editing out much of this interview.) Nike, like the other companies Moore features reaped substantial profits during the documentary's filming...
Will the new Nike work? The strength of the brand and willpower of the organization are still formidable. And rival Adidas is walking proof that great brands can rebound. Knight has written this year off. By 1999 he expects to have new product, a new management structure and better press. Knight envisions a totally global company, one in which communication of the brand flows effortlessly through language and cultural barriers. He knows the past six months have made a sizable dent in that progress. "When we started kind of really emphasizing [globalism]," he says, "I thought, well, Nike could...
That might not be all bad. In some respects, Knight's in a comfortable position again, running from behind...
...means are they trouble free. Make no mistake: these are factories, not amusement parks, and even in developing Asia, where jobs are scarce and getting scarcer, this is not the employment of choice. It's low-tech assembly work that hasn't changed much since Nike chairman Phil Knight first started sourcing sneakers in Japan 35 years ago. Since then, the work has migrated in search of ever cheaper labor...