Word: knighting
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...people feel that we know there is a problem and that we’re taking our heads out of the sand.”She added that the marketing survey would help to pinpoint what the School Committee needed to do to draw families back into the schools.Sybil Knight, the principal of the system’s only high school, the Cambridge Rindge and Latin School, summed up the feelings of most participants toward the end, saying, “We don’t need an exact number to tell us about declining enrollment. The numbers are down...
However absurd the cereal wars may appear, Roth says he is simply trying to act before the really big guys muscle in on his highly expansible idea. "Starbucks could easily start selling cereal, catering to a sophisticated palate, to complement their coffee," says Laurence Knight, president of Fletcher-Knight, a marketing consultancy based in Greenwich, Conn...
...support a whole cereal chain?" asks Candace Corlett, a principal at WSL Strategic Retail, a consulting firm based in New York City. "I'm not so sure." The cereal cafs say their research shows that millions of Americans, particularly young ones, eat cereal multiple times a week. Knight says after the novelty wears off, Cereality may struggle to convince consumers it offers more than what they can get at home. "Starbucks has unique recipes. Jamba Juice has unique 'boosters.' But I'm not sure if Cereality is going to be able to put a specific stamp on cereal...
Neither outfit is running up the score. Nike's bercool jock culture, led by its monklike chairman, Phil Knight, just spit out another CEO, William Perez, who lasted only 13 months. Net income rose 21%, to $1.4 billion, for the full year ending Feb. 28, but Nike's stock has slipped 5.3% in 2006. Adidas, which nearly imploded in the 1990s, is working through another restructuring. The company last year spun out its ill-fitting Salomon ski business and bought Reebok, the perennial No. 3 brand. Adidas profits rose 25%, to $537 million, over the past year...
...time the World Cup rolled into the U.S. in 1994, however, Nike sensed a chance to expand its global profile. "Phil [Knight] realized that to be relevant and leading in the world of sport, not just in the United States, you have to be a leading brand in the world's most popular game," says Remlinger. And of course, the company wanted to crush a stumbling Adidas--which had lost $100 million in 1992--for good. By 1997, in true Nike fashion, the company signed an iconic endorser--the Brazilian national team, fresh off its '94 World Cup victory...