Word: knights
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Dates: during 1980-1989
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...craze began in the mid-1970s, athletic-shoe manufacturers were dubbed "Adidas and the Seven Dwarfs." But by the early 1980s, while West Germany's Adidas remained No. 1 outside the U.S., fast- rising Nike dominated the American market. The company was started in 1972 by current chairman Philip Knight, 52, a University of Oregon graduate, and Bill Bowerman, 78, his former track coach, who used a waffle iron to make their first soles. (The now famous Swoosh trademark on the side of the shoes was designed by an art student for $35.) Nike's sales sprinted from $270 million...
This year Nike, which Knight has invigorated by decentralizing decision making and encouraging innovation, has gained a second wind with dozens of new models in 24 footwear categories. Nowadays any top contender in the industry must constantly upgrade its products (almost all of which are designed in the U.S. but made in Asia) just to stay in the race. Though industry analysts estimate that 80% of all sneakers are used for nothing more taxing than taking out the garbage, consumers want the illusion of having a competitive edge...
...odds on baseball, football and basketball games. During the football season, the New York Daily News publishes four regular and two rotating columnists who offer weekly advice on which pro and college games to bet; its columns bristle with ads touting betting services offering the same assistance. Asks Bobby Knight, basketball coach of Indiana University: "Why don't the newspapers run whores' phone numbers? Is betting on basketball, football or baseball less illegal than prostitution...
...newspapers run whores' phone numbers?" Indiana basketball coach Bobby Knight would like to know. But he is an excitable character. "They run odds and point spreads on all the games. Is betting on basketball, football or baseball less illegal than prostitution?" It is, judging from the easy patter heard at every corner of sports. Make that every corner of society...
...hate mail," says Georgetown basketball coach John Thompson. Bill Walsh of the San Francisco 49ers speaks of "those low, throaty, ominous" boos when the home football team sits on a small lead, the point spread be damned. "I think there's an element of it everywhere," Bobby Knight says. "I think there are coaches who bet. I think there are referees who bet. I think there are plenty of sportswriters...