Word: knitting
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Marketers are also recognizing that in close-knit, largely immigrant communities, familiarity with a brand plays a much more important role than it does with the general public. "Word of mouth is huge," says Lakshmi Bhargave, 25, a graphic artist in Chicago. "We have this theory that between Indians, it's more like two degrees of separation rather than the usual six." So firms show up at desi events and subtly introduce the message: We're a part of your community too. Wells Fargo sponsored a Bollywood concert in Cupertino, Calif., in June, setting up a table in the lobby...
...many modernized Jews. Hasidic men, bearded, black-hatted and clad in severe dark suits, take to their streets to dance in spiritual celebration on joyous holy days. The strictly observant women dress to conceal their elbows and knees and cover their shorn hair with wigs. Members of tightly knit, Yiddish-speaking Hasidic communities, under the virtually absolute sway of a grand rabbi, preserve a way of life that began long ago in Eastern Europe...
...timid woman and her friend's too pretty husband, a closet transvestite. The Orchard Walls tells of adultery and long-concealed vengeance from the viewpoint of a bystander, a girl on the brink of puberty, in whose mind daydreams and overheard dalliances fatally mingle. Rendell sketches a close-knit, gossipy group of old women in The Convolvulus Clock. One of them impulsively steals an artist-designed timepiece. Guilt and fear of disapproval from her friends slowly drive her cuckoo. Father's Day presents a possessive father gripped by an unfounded and ultimately lunatic fear of losing his children through divorce...
...covered a campus tragedy e-mailed me to say, “You are not the New York Times.” The student went on: “You are not dealing with a vast population of detached observers. You are dealing with a very small, close-knit, highly sensitive population of students.” It was a criticism that is sometimes leveled internally, too: that The Crimson is overly caught up in the theoretical notion that we have a right to publish, and the campus has a right to know, for example, interesting details about students?...
...whole serves both Crimson editors and Harvard well. Any paper must consider its audience and the community it is serving. But service to the community, even one of college kids, does not mean a policy of holding off on stories because that community is small and close-knit. That sort of mindset breeds poor journalism and conditions us to be too worried about campus reaction to write major stories, even ones that could have positive impact...