Word: knitwear
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Dates: during 1980-1989
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...image is arresting, perhaps too much so: a white hand and a black hand, both denim-clad and handcuffed together at the wrists. For Italy's Benetton, the ubiquitous purveyor of knitwear, the photo seemed ideal for its long- running ad campaign stressing harmony among the races. Ironically, the giant retailer now finds itself accused of racism. "Handcuffs do not convey brotherhood," says Donald Polk, president of the New York Urban League, which has been flooded with complaints about the ad from those who feel it depicts a black man under arrest. Says Vittorio Rava, Benetton's worldwide advertising head...
...first advertisers to embrace the rainbow look was Benetton, the Italian knitwear maker, which launched its "United Colors of Benetton" campaign in 1984. The ads picture handsome youths of diverse nationalities often standing arm in arm. The purpose of such ads is not just to appeal to ethnic customers who might identify with people in the ads but also to pitch an alluring sentiment of brotherhood. Esprit, a San Francisco-based sportswear company, went one step further by putting its employees in ads. Says Esprit spokeswoman Lisa DeNeff: "We sat up and said...
...Antwerp, have mostly their brio in common. There is no serious risk that anyone would ever get their labels switched. Bikkembergs works out of a small, somewhat dilapidated studio, where he turns out a line of men's clothing that alternates between the sober gray severity of sweatsuit-style knitwear and the giddy excesses of retro-hippie sports clothes. Sybilla, who designs in a "dream house" atelier in Spain's sunny capital, makes mischievous, inventively styled fashions for women that work from no fixed stylistic compass...
...Moscow also has its entrepreneurial legions: 12,000 officially registered "individual laborers" and more than 650 "cooperatives." While a policeman looks on benignly, commuters outside Kiev railway station examine the cloth shopping bags, plastic sandals and odds and ends of knitwear on display in a battered truck. Street artists on the Arbat compete for customers. Gorky Park is alive with the sound of plastic bird whistles, costing a relatively hefty 1.50 rubles...
...might have worn to go cruising. Mariuccia Mandelli, who designs for Krizia, sent finlike flounces cascading all over suits and dresses-something, perhaps, for the spouse of Jaws' elasmobranch villain to slip into for the Oscars. There were the usual parades of plushy furs by Fendi and dazzling knitwear by Missoni, but even Gianfranco Ferré, who made the week's best showing with a severely drafted, almost architectural collection, took honors by default...