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Phase 1, getting the Swoosh recognized, proved relatively easy. Nike outfitted top Chinese athletes and sponsored all the teams in China's new pro basketball league in 1995. But the company had its share of horror stories too, struggling with production problems (gray sneakers instead of white), rampant knock-offs, then criticism that it was exploiting Chinese labor. Cracking the market in a big way seemed impossible. Why would the Chinese consumer spend so much--twice the average monthly salary back in the late 1990s--on a pair of sneakers...

Author: /time Magazine | Title: Marketing: How Nike Figured Out China | 10/24/2004 | See Source »

...songwriting and production and stunned Paul McCartney, who has since called it the greatest album of all time. The Beach Boys’ first million-selling single, “Good Vibrations,” followed, a song whose innovative recording technique and fresh sound threatened to knock the Beatles from the pinnacle of the rock scene. The wild response to “Good Vibrations” propelled Wilson into his newest project, a self-described “teenage symphony to God.” Meanwhile, Lennon-McCartney marshaled their creative resources for a showdown with the upstart...

Author: By William B. Higgins and Chris A. Kukstis, THE DOPPELGANGERS? DUELS | Title: Dipping into the Drug Album Stash | 10/22/2004 | See Source »

...People knock the computers for merely taking in scores and spitting out a numerical ranking...

Author: By Michael R. James, CRIMSON STAFF WRITER | Title: KING JAMES BIBLE: Human Football Polls Need Rebooting | 10/19/2004 | See Source »

Lynch and Voith also made the intangible contributions in order to steer the Crimson to victory. Lynch helped drive the offense by making crisp passes to his teammates to help them knock the ball in the goal, while Voith played solid defense to hold Iona down...

Author: By Megha Parekh, CRIMSON STAFF WRITER | Title: M. Water Polo Slips Past Fordham, Iona | 10/18/2004 | See Source »

...that past results are ever indicative of future performance, but earlier this season, in consecutive weeks, Yale fell to Cornell and then proceeded to knock off Colgate. Add to that the fact that Colgate hasn’t won a road game this season, and you might be thinking Big Red upset...

Author: By Michael R. James, CRIMSON STAFF WRITER | Title: Around the Ivy League | 10/15/2004 | See Source »

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