Word: knocks
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Dates: during 1980-1989
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...strategy that some automakers have quietly used for many years, particularly Japanese companies. But Chrysler has taken the approach one risky step further. Americans who pay extra for an intermediate-or full-size car want to be convinced that they are getting additional value, not just a knock-off of an existing model. Bigger and better-heeled automakers can still afford to crank up entirely new designs when they are needed. Admits lacocca: "We have to say, 'Do you want vanilla or chocolate?' GM says, 'Do you want vanilla, chocolate or strawberry?' " Later this year, for example, Ford will roll...
...blatant knock-off of the $40,000 two-seat Mercedes-Benz 380 SL that Chrysler has code-named the SL and will sell for about half the price. He is wagering an enormous amount, $700 million, that he can rekindle buyer interest in vans (see box). Chrysler claims the hybrid minivan will be as revolutionary as the Mustang...
...Knock, knock. Who's there? Nancy Reagan, if one happened to be on the set of the NBC series Different Strokes in Los Angeles last week. The former actress, last seen in 1956's Hellcats of the Navy with Ronald Reagan, agreed to do the show as part of her crusade against teen-age drug abuse. On the program, which airs this Saturday, Arnold, played by Gary Coleman, writes a story about a drug ring in his school, and his report winds up in a New York City newspaper. Nancy, playing Nancy, reads it and drops...
...such as "Seven Minutes to Midnight," have been shown to Justice officials numerous times before. But perhaps this time they were offended by the inclusion of a clip from "Jap Zero," a film in which Reagan, as a combat flyer, asks, "How soon do I get a chance to knock one of them down...
ITEM: The Army decided to build a light antitank bazooka at a cost of about $75 each. But once all the designers and program directors had finished tinkering, the weapon ended up costing $787. Even so, it would be hard pressed to knock out a modern Soviet tank. Reason: its shell cannot pierce the tank's forward armor. Congress tried to kill the project, but there is still money for it buried in the Pentagon budget...