Word: know-how
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...others to forgo an atomic arsenal. Last week, as the diplomats of 18 nations gathered in Geneva to discuss the non-proliferation treaty, a bitter disagreement broke out between the nuclear haves and the have-nots-especially those eight or ten have-nots that already possess the know-how and materials to produce a bomb if they wish...
...somewhat surprising that Royal Crown, riding on the success of its best-selling Diet-Rite Cola, wanted to merge at all. The main reason is that American can provide the capital and international marketing know-how that Royal Crown needs in overseas markets in order to keep pace with the leaders. Royal Crown, moreover, is no stranger to tobaccomen. To build up its sales efforts abroad last June, the company hired as president of its international division Morgan J. Cramer, former chairman of P. Lorillard...
...wildest places," says Inter-Continental Chairman John Gates, "because we concentrate on areas where tourism needs to be developed. In the back of the house, we crank in all the American know-how and labor-saving efficiency, while in front we try to achieve the personalized standards of European service...
...county agent, with his farming know-how and scientific savvy, has proved to be one of the Federal Government's most creative contributions to American agriculture. Accordingly, after last year's Honolulu conference, when President Johnson articulated the need for getting on with the "other war" in Viet Nam-the war against hunger and poverty-it was only natural that the Department of Agriculture should think of enlisting U.S. county agents. Last week, after five months of Stateside training, the first volunteers, 16 in all, headed toward Viet Nam, where they will try to assist Asian peasants...
...amount of resources of wealth that they are throwing in armaments should be urgently put into development. By development I don't mean only factories but also universities and know-how and all this sort of things. It is cheaper; it is less bloody; and it is more effective. Even to win an ideological war if there...