Word: know-how
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...honored name. Jose Batlle y Ordonez, as President in 1907, astounded Uruguay, and set the democratic pattern that has prevailed ever since, by peaceably turninsr over office to his elected successor. The great man favored his nephew Luis over his own sons, and passed along to Luis the political know-how that made him a Congressman at 25. In 1946, before Uruguay's 1951 adoption of a council as its executive, he was elected Vice President, gaining the top office (and the nickname "Trumancito") when the President died a year later. Now, at 58, he will be Council President...
WHAT Europe needs is trade; what Asia, Latin America and Africa need is capital and know-how. Perhaps one billion people in these continents are experiencing what economists call "a revolution of expectations." A fairly simple Western notion-that poverty, disease and illiteracy are not inevitable-is spreading like fiery crosses among folk who for centuries have remained apathetic to advance. Having emancipated themselves from colonialism, millions of human beings are consumed by an aching need to pull themselves up from economic servitude. They look to "industrialization" as a magic panacea...
...Chests, but we must not minimize the tremendous contribution of the hundreds of devoted smaller groups who do not "hit" the whole community but who direct their campaigns at limited circles of selected . . . persons and concentrate on specific tasks and areas of service. What these groups need is more know-how on fund raising. Many of them are woefully amateurish and wasteful (and annoying) in their money-raising effort...
...town begins to sprout posters, street banners, window cards and bumper stickers announcing the impending crusade. Typical of the Graham team's meticulous know-how is the way its members tackled the matter of bumper stickers. First they tested the different methods of attaching a sign to a bumper-string, elastic, clips, hooks, adhesive. Having decided adhesive was most lasting, they began testing surfaces, determined on a kind called "Dayglo" which shines in sunlight or headlight. Dayglo comes in single, double and triple screen, hence more testing and the decision to use double. To find the best adhesive, lots...
...miles northwest of Buenos Aires, he looked over the state-owned plant that produces cars, tractors, motorcycles, jet planes, light planes, gliders, parachutes, trucks and plastic boats. Kaiser's offer was to put $25 million into an assembly line for the state plant and to supply the know-how for building Kaiser and Willys cars. Until the factory could supply the market, Kaiser proposed to export his U.S.-made cars to Argentina. Perón signed an "agreement in principle" for the deal and was so charmed by the industrialist and his youngish second wife that he gave...