Word: know-how
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...product, said Martin, will be an armed-forces electronic product "so secret that I cannot discuss it . . . The first phase is for $30 million, and the total may reach $150 million." It is so intricate that Martin will transfer his most skilled workers and supervisors. "We have the know-how in Toledo," says Martin. "I've found it's easy to transplant a rose, but it's damned hard to transplant an oak tree...
...think private enterprise must make a head-on assault on these problems, based on the managerial know-how and the spirit of venture which is the soul of our capitalist economy...
...After all, what is needed more than American dollars and American goods in the world today is American business know-how. And by 'know-how' I do not mean just the tricks and techniques of mass production. I mean our driving belief that no problem is insurmountable, and that nothing is being done as well as it could be done. This is the one truly revolutionary force in the world today...
T.W.A. has also built up its own modest, but potentially important, system of "Point Four," under which it provides management know-how for airlines in Ethiopia and Saudi Arabia (it also owns 40% of Italy's Linee Aeree Italiane. 5½% of Philippine Air Lines, 15½% of National Greek Airlines). At home, T.W.A.'s once-demoralized management is a smoothly functioning team. Says Damon, grinning: "We've got a wonderful bunch of shrunken empires...
What Truman had to say to I.N.S. Correspondent Robert Nixon was startling. Asked about Russian atomic-bomb strength, the ex-President answered: "I am not convinced the Russians have achieved the know-how to put the complicated mechanism together to make the A-bomb work. I am not convinced they have the bomb...