Word: know-how
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Since BBC is an old hand at television, London has become the Paris of TV fashions, and at least one of its graduates, Bea Lillie, has credited wardrobe know-how for her chic and youthful image on U.S. sets. But New York has picked up a few tricks, too, in recent months. Examples...
Publisher Virgil Pinkley and his boss, Times Publisher Norman Chandler, preferred not to raid staffs of papers like the New York Daily News to get tabloid know-how for the jazzy paper they hoped to put out. Instead, they picked up local talent; for a city editor they got florid Ralph ("Casey") Shawhan, an ex-Hearstling who knew the town well but had turned to movie pressagentry five years...
...mishandled the stars in the show. Elizabeth Taylor, who is just beginning to move into grownup roles, is one of the loveliest girls in movies; but here she is made-up and hair-done and directed into tired, tiresome conventional prettiness. Miss Garson has beauty, vitality and professional know-how. These are all visible, yet the performance is almost never joyous or even convincing. It looks as if she herself is trying her level best to be everything that Metro has made of her, and nothing that she really...
Rockefeller's technicians are out to sell their skilled services and teach Brazilians U.S. know-how. They like to point out that, however small its beginnings, their operation dovetails perfectly with President Dutra's giant five-year plan for national development. Says one: "What we are trying to do is to encourage the investment of Brazilian capital in companies that not only will show a profit but will assist in the economic and social development of Brazil...
Little Money. They had had little money to work with. WHO's budget would be only $5,000,000 (U.S. contribution: about $1,925,000), most of it for passing out public health know-how to less advanced members. Priority programs (with $1,038,000): malaria, tuberculosis, maternal and child health, venereal disease, nutrition and "environmental hygiene" (including tropical hygiene, housing and town planning...