Word: know-how
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...cost: $9 billion. Krug estimated that the job would take five to ten years. Oilmen thought Krug was trying to bite off too much. The technology of making synthetic oil was improving so rapidly that such big plants might well be obsolete before they were in production. Know-how had already reached the point where gasoline from natural gas could compete with gasoline from crude...
...settled happily into an armchair at Manhattan's WMCA last week and contemplated his possible winnings (a reported ducal $75,000 a year, maybe more, if a hoped-for 150 stations buy his transcribed show). As a jockey, the Duke promised to be impressive: his jazz know-how gave his between-platter comments a fine mood indigo. One record, he decided, had a "pear ice cream" flavor; Songstress Sarah Vaughn was "serpentine and opalesque"; Crooner Vic Damone "caressed with satin and gave a back porch intimacy...
Under such circumstances, many a businessman kept his fingers crossed on ERP's prospects of success. There was some doubt that enough industrial know-how could be exported to permit devastated nations to supply their share of the goods in world trade. In most European nations industrial efficiency was far below that...
Company officials candidly said that l.T. & T. had made mistakes in running Federal. Its experience had been largely in communications (All America Cables & Radio, Inc., Mackay Radio & Telegraph Co., etc.). But l.T. & T. was getting production know-how and expanding its U.S. enterprises (principally Federal Telephone & Radio) to make up for its liquidated or blocked overseas investments...
Where Magic Town eventually gets gainfully out of order is in sounding its Note of Hope. Know-how, self-respect and daring are traditional American virtues, but this movie suggests that they can be aroused only by deceit and the pressure of public opinion...