Word: know-how
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...Filofax. "We started from zero. A complete nothing," Sher says. Today the employer of 900, he likes to needle rivals, notably Hi-Tech Wealth president Zhang Zhengyu, a software engineer who got his start distri-buting Sher's products. "Tell Mr. Zhang: 'Please, work hard to improve your technical know-how. You are still very inexperienced,'" Sher jibes. "'If you don't improve, your company will have a very short life...
...project was led by Aimé Guibert, the owner of Daumas Gassac whose plans to sell his own vineyard to Mondavi had fallen through. Mayor Diaz won over a majority of Aniane's voters with arguments worthy of Astérix: "Do we French growers, with our know-how and traditions, really need Mondavi to help us with our wine-making technique...
WICK: Exactly. Unique know-how. A few years ago, I went to see a company doing their IPO roadshow. They refused to put up their slide show because they were concerned that venture capitalists would be in the room and take their business plan and shop it. That's a great example of a company that doesn't have a whole lot of proprietary content. If everything about the company can be put into a bunch of slides, then there's not much there...
...spying. Private companies and individuals were behind more than half the incidents of industrial espionage in 1999, the most recent year for which statistics are available from the National Counterintelligence Center. Chinese commercial spies--not necessarily working for their government--have joined a throng of other agents targeting American know-how, including those from such ostensible U.S. allies as Japan, Israel, France and South Korea...
...they themselves have never left Brazil. Says Puritz: "If people don't have that intellectual dexterity of understanding how other cultures work, they won't succeed in this business." That's a sentiment chanted over and over again by other executives at international firms. "You need to borrow the know-how of local culture and local law," says Cendant's Pfeffer. "It's important that you not project any arrogance...