Word: know-how
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...barriers of language and culture with intelligent machines: automatic translation devices coupled with systems that can dispense medical advice, prepare tax returns, design buildings, repair complex electronic equipment. In their vision of the future, fifth-generation computers will be delivery vehicles for the ultimate export products: the know-how and native intelligence of the Japanese people. -By Philip Elmer-DeWltt. Reported by Thomas Levenson/Tokyo
...Colorado River water was gushing through dam spillways at almost three times the normal rates, flooding towns in California and Arizona, causing $12.2 million in damage and threatening to rise higher. In both cases, behind the sadness of immediate events was a niggling sense of disillusion with U.S. engineering know-how: Glen Canyon Dam is only 20 years old, the Mianus River Bridge just 25. By contrast, the Brooklyn Bridge, a full century old and solid, was celebrated in May with the best fireworks show of the year...
...time when American business sometimes seems to be slipping, IBM's triumphs have served as a reminder that U.S. industrial prowess and know-how can still be formidable. Struggling U.S. steel and automakers have been severely hurt by Japanese and European imports, but Big Blue's competitiveness is unquestioned. The company is the leading computer firm in virtually every one of the some 130 countries where it does business. "IBM is like your papa," says a Swiss computer-marketing specialist, "because it's so big and it's always there." Even in Japan, which...
Along with management know-how, private enterprise has introduced new marketing techniques to the hospital business. Cooper Medical Center in Camden, N.J., last January hired a plane to carry a streamer over Veterans Stadium in Philadelphia during a football game with the message: COOPER DOCTORS, YOUR OTHER WINNING TEAM. Some institutions give birthday parties for babies born in their hospitals in the hope of encouraging repeat visits. At Humana's Women's Hospital in San Antonio, which will open next summer, children visiting their newborn brothers and sisters will be entertained in a special "sibling room" equipped with...
...Chateau Ste. Michelle's overseer for vineyard operations, who has a Ph.D. in grape genetics from the University of California at Davis, thinks that this district may be good for Cabernets and Merlots. Says Tchelistcheff: "The reds are just starting to come up. They need more aging, more know-how, more sculpting by the wine maker." Washington needs to attract more such experts, as California has done so successfully; the state has no breeding ground of oenologists comparable to the U.C. Davis campus...