Word: know-how
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...RIGHT JEANS. the right shirt. all it takes is know-how. we know how!" Bloomingdale's Department Store sells $22 "lady-like" shirts with this ad copy in The New York Times. A Bloomingdale woman dominates half a page, stepping delicately towards us. She has not a care in the world; she wears her clothes with elegant nonchalance. Obviously, this woman, smiling irrepressibly, knows the right jeans, the right shirt. What she does not know, or does not care to know, is that she is strangling the German shepherd puppy leashed beside her. The dog would be howling...
THERE ARE MANY sides to the story behind the construction of the Alaska pipeline. Big business touted the pipeline as a symbol of the way American know-how can tackle a tough environment and alleviate a crucial problem facing the country. To its boosters, the pipeline is a story of how a relatively undeveloped region can take advantage of its resources for the economic benefit of the people who live in it. And in fact even with Alaska's soaring inflation rate real income for most of the state's residents rose markedly with the advent of the pipeline...
Little Brain. Korean technical know-how is in demand too; Seoul Architect S.G. Kim, for example, is designing a 4,200-unit apartment house in Tehran for a fee of $1 million. But Americans and Europeans are better at providing technical services, admits Seoul Businessman Chongwhan Choi, and on the whole, he says, he and his compatriots are content "doing jobs that require a lot of muscle power but little brain." To meet the construction deadline for the Jubail harbor, for example, Hyundai Co. is flying in 300 workers a week for an eventual total of 3,300, and Korean...
Although Harvard does not literally control the decisions reached by the board, it is capable of exerting a lion's share of influence on any given matter--indeed, on any legal matter at all--simply by virtue of the quality and quantity of its legal know-how. Daniel Steiner '54, general counsel to the University, and the law firm of Ropes and Gray, working in tandem on the District 65 case, provided a seemingly airtight defense for the University--one which the regional board apparently took so seriously that it chose to quote the Harvard brief at length...
...recent Cabinet meeting, Giscard declared that modernization and expansion of the French telephone system was a top priority. The government plans to spend $23 billion on it over the next four years. Since France lacks the technological know-how for the job, Paris has turned to two foreign firms, the U.S.'s International Telephone & Telegraph and Sweden's LM Ericsson. Through a series of complex deals, Thomson-CSF, a big French electronics company (1975 sales: $2.7 billion), will acquire the French subsidiaries of ITT and Ericsson, thus gaining access to their technology and expertise. ITT and Ericsson...