Word: know-how
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...less than a month, the Disneyland-ish dream of building a capitalistic Viet Nam with American business know-how and money has turned into a nightmare. Last week, as fears of reprisals from embittered South Vietnamese swept through the chaotic capital and Communist forces regrouped an hour's drive to the northeast for an assault that could overrun Saigon, most of Viet Nam's American executives were either gone or packing to leave. Said one businessman: "It's almost better to go home now and come back to make a better deal with a Communist regime...
...ghastly symbol of the unending agony of Viet Nam. In a country seemingly fated for tragedy, even a basic humanitarian gesture had ended in disaster, the result of yet another failure of the American technology and know-how that a decade ago had been billed as the key to the country's salvation. High U.S. Air Force officials suspected that sabotage might have caused the C-5A crash, not faulty technology. Whatever the cause, for Americans last week the mournful events in Viet Nam represented the disintegration of a long and painful effort. For South Vietnamese they represented far more...
...received from the White House, the CIA knew exactly whom they wanted to use as the cover for the submarine salvage: Howard Hughes, the eccentric billionaire who personally commands a business empire of airlines, hotels and electronics companies. Explains a CIA official: "The Hughes organization had the technical know-how for a project of that difficulty, and moreover Hughes has a passion for secrecy, which frankly was precisely what we had in mind." There were other advantages. The new president of Hughes Aircraft, A.D. Wheelon, was an agency alumnus, and the upper ranks of the company were studded with former...
...believe in free enterprise," says Jim Rosner, 30, president of the firm and another former employee at Spencer-Roberts. Rosner and Roberts used their public relations know-how last fall to push their training program. They put on a low-key ad campaign, supplemented with plugs by some of the nine staff members on local talk shows. Seven hundred would-be companions responded. Threshold has not yet advertised for paying clients, however, preferring to build up a stable of trained companions first. The applicants are psychologically screened to eliminate the unstable and any religious enthusiasts intent on deathbed conversions...
Throughout the Croesus-rich nations of the Persian Gulf, the businessmen encountered a welcome hunger for U.S. management know-how. When Saudi Heir Apparent Prince Fahd Ibn Abdul Aziz warned that American firms risked losing Saudi business because of slow deliveries, the group formed an impromptu committee to advise the Saudis on ways to streamline their purchasing procedures in the U.S. Arab hospitality was generous. As guests of Prince Salman, governor of Riyadh, the businessmen sipped coffee around a bonfire, then retired to a large black tent as a chilly drizzle began. Inside, they sat cross-legged on carpets...