Word: know-how
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...patent system-the concept that an inventor should be awarded exclusive rights to his invention for a period of time." The Government has, in fact, challenged that idea a few times before. In the interest of promoting competition, General Electric was forced to pass out patented electrical know-how to competitors in the early '50s. But rarely if ever has a court ordered a company to make available such technologically sophisticated information as Xerox owns. As for their marketing methods, Xerox officials claimed that they insist on lease deals only during a two-year period after a new product...
...steel, the big concern earned only $452,000 last year on sales of $1.8 billion (German operations only). Krackow hopes to do better by making the company multinational. Says he: "I can conceive of opportunities for American partners to collaborate with Krupp in Europe in certain areas, using American know-how. Conversely, I can think of areas in America that could well be enriched with Krupp ideas." The Weser subsidiary, for instance, has been developing ice-breaking bulk carriers and tankers, and Krackow hopes to enter into joint ventures with U.S. and Canadian firms for the exploitation of the Arctic...
...aura of the extraterrestrial Frank Merriwell has always clung to the nation's astronauts-an image of cool, technological grit. In an era of diminished heroes, they were paragons of what almost seemed an archaic ethic of know-how, daring and purity...
...their unmeasured (in the West, at least) mineral resources. His Soviet hosts were quite specific about what they seek from the U.S.: advanced machine tools and techniques for making such products as trucks, farm machinery and color TV. "They want the latest and the best of our sophisticated manufacturing know-how," says Peterson. Yet the Soviets have no illusion that their consumer goods will be competitive in the U.S. "We are a good market for vodka and some caviar, but the Russians have surveyed American and worldwide demand for energy. The things that they have and that we most need...
...drugstore and newsstand during the '20s, Johnson went looking for a product "I could call by my own name." He settled first on ice cream, opened a beachside stand, then in 1929 launched his first restaurant in Quincy, Mass. He then combined the Howard Johnson name and know-how with money from other small entrepreneurs by franchising the familiar orange, blue and white highway rest stops across the country. They now number 875 restaurants and 470 motor lodges, valued at some $300 million...