Word: know
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Dates: during 1960-1969
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...There are still a lot of them who know about it." added Mr. Bryson...
...Which, the towelette or the spray?" Mr. Bryson wanted to know...
...problem, it's O. K. for you to have a vaginal odor problem, acknowledge it, and do something about it ... " The nearest comparison I could make is the Clairol advertising. Up until that time (Clairol started advertising) the idea of dying your hair was associated with whores and, you know, not-so-nice people. And nice people were afraid to dye their hair and didn't want to be identified with it. They put a woman with a child in the advertisement to indicate that perfectly decent people...
...Well, it's done through research," said Miss Prag vaguely. "I really don't know. I only get the results of it. But they don't decide, Oh, here's a spot we haven't tackled yet. Let's make something and then go and scare everyone into it. They had researched the market and they had found out there were many, many women with this .... I tell you frankly I don't identify with the concern." Miss Prag began to laugh. "I don't mean as far as I'm concerned ... But then I don't have hairy arms...
...really don't know," she said after a long pause. "Certainly odor is a part of the way of giving off sexuality and maybe this is of some concern; maybe this is a motivating factor in women-that they don't accept their own sexuality sufficiently and that's why they want to mask the odors identified with it. I mean that's possible. " But Miss Prag pointed out that this is an odor-conscious society and that everyone, not just anxiety-ridden women, wears underarm deodorant...