Word: know
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Dates: during 2000-2009
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This notion - that in times of change, we seek the comfort of what we know - repeatedly shows up in culture. You see it in ads for comfort foods and household products, and you also see it in high culture. In Anna Karenina, when Konstantin Levin goes home to the countryside from Moscow after his marriage proposal is rebuffed, Levin feels the confusion of his life "gradually clearing up and the shame and dissatisfaction with himself going away." (See nine kid foods to avoid...
...paper, written by Stacy Wood of the Moore School of Business at the University of South Carolina, reports the results of five experiments Wood conducted in which she tested the hypothesis that we seek the things we know during times of upheaval...
...much change 222 undergraduates at two universities were undergoing before asking them to choose between familiar and unfamiliar products - a much longer list this time, including "your regular brand" of deodorant vs. "a new one that looks interesting" at the same price, a free download from a band you know vs. one from a recommended band you don't and orange juice vs. "mandarin guava juice...
...into the business? I was training clients in physical defense, and one of them mentioned she knew a socialite who did something stupid and had to go to prison. She didn't know anything about it, and she was scared. She wanted to prepare for it, to learn how to defend herself...
...what's the first thing you do with clients? First I want to find out what their life is like. I want to know about their personality, whether they have any addictions to gambling, sex, drugs, cigarettes. The goal is to get someone to go in addiction-free, where they don't need anything from anybody. You don't want to put yourself in debt...