Word: knowed
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Dates: during 1980-1989
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...discarded his ever present coat and tie. His wife Kitty, exhausted from a sleepless night, had kicked her shoes off and yearned for bed. But top aides were troubled. They blasted Dukakis for failing to define himself. "Governor, you never gave the people of Iowa a chance to know who you are," an observer recalls saying. Then, in a harangue laced with expletives, they pleaded another point: "You've got to go negative on them." But Dukakis did not budge, "That's not why I'm running," he said...
...from the local news to Entertainment Tonight to USA Today. They're all showing behind- the-scenes footage of that warm, witty, winning and winsome new film Everybody's All-American. The picture hasn't yet opened at a theater near you, but you feel as if you know all about it. And maybe want...
There are master manipulators at the studios. They know some exposure is a heaven-sent perk, like last month's 60 Minutes report on a murder case that inspired the new Meryl Streep film A Cry in the Dark. But they also know their job. So they hire a firm to tape a generic interview with their star, then send local TV stations a cassette in which the star's comments can be intercut with questions posed by a station reporter. It's no-fault, no-sweat, no-work journalism...
...best publicists know how to woo and use even the jackpot shows like Today and Good Morning America. A studio may let a show do a location report in exchange for multishow exposure when the film is released. Nowadays, the big stars expect more than at least three segments on the breakfast clubs; for a Clint Eastwood, the Today show should be renamed Yesterday, Today and Tomorrow. Says one studio publicity executive: "If you have a few Class A stars in a picture, you can play the two shows off each other until you get everything you want. On Steel...
...radar that I felt sure I could swoop in and blast Gaddafi's buddies without getting shot down myself. Suddenly, I saw something that shattered my composure. High over my stubby left wing, a Soviet-built MiG-25 Foxbat fighter was headed my way. Did the enemy know I was there? Whew...