Word: knowed
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Dates: during 1980-1989
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Poretz and fellow marketing executive Barry Sinrod have published The First Really Important Survey of American Habits (Price Stern Sloan, $4.95), a really important book for people who want to know what percentage of Americans rolls the toilet paper over the spool (68%) or what portion actually eats the fortune cookie (79%). Habits sold out immediately and is sprinting through its second printing toward a third. "It's a silly, funny, not-to-be-taken- seriousl y book," says Sinrod, a funny, not-to-be-taken-seriously fellow. He and Poretz mailed out questionnaires to a cross section...
There is evidence that it takes repeated batterings to shake people's tenacity. Natural disasters do not often occur in so predictable a manner. Mary Skipper is getting ready to replace her mobile home near Charleston, S.C., in a spot hit hard by Hurricane Hugo in September. "I know this is a flood plain," she explains. "But something like Hugo may never happen again for another 100 years...
Californians are starting to calculate their risks a bit differently. Rene and Tony Donaldson live near Stanford University. Their $425,000 home escaped major damage in the Pretty Big One, though the tremors did smash their collection of American Indian pottery. "Now I know why California Indians didn't have a pottery tradition," Rene says with the deadpan cool of a real Californian. "In the future we'll collect baskets instead." But the Donaldsons are also looking into quake insurance, which they turned down when they bought their house four years ago. And while they are still determined to stand...
...your yuppie BMW back up. I know you're every bit as patriotic as I am. And like you, I believe in free trade: you should buy whatever damn car you please. (And, yes, I know your Japanese car may have been built here, and that your Miata, built over there, is part American because Ford owns 25% of Mazda...
Western visitors will not reap many bargains from last week's step, which in practical terms will apply to a small portion of transactions. Tourists are generally asked to pay in foreign currency for lodging, transit and food. And as Soviet citizens know painfully well, the ruble is virtually worthless in the domestic economy. Moscow cabbies speed past hapless hailers unless they hold up something more enticing: a greenback or a pack of Marlboro cigarettes...