Word: knowed
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Dates: during 1980-1989
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Advertisers, who know a trendy location when they see one, are flocking to / Berlin. The Wall has become a potent new symbol in a plethora of TV commercials celebrating its opening. Pepsi-Cola filmed an ad that features a young woman handing a flower to a border guard. Quintessence, a Chicago cosmetics firm, taped a 30-second corporate ad depicting a family reunion at the Brandenburg Gate. AT&T interviewed people at the Wall who told how they phoned friends when it opened...
...people have been suffering in silence," says senator Martin Connor, who cites 120 complaint letters. Constituents who suffer from allergies, asthma and migraine headaches claim the scented ads aggravate their symptoms. In a New York hearing last week, perfumers defended the ads. Said Michael Petrina, an industry spokesman: "We know of no scientific data linking such samples to any significant threat to the public health...
Increasingly, Colombian public opinion favors negotiating with the narcos. It is a notion that Barco's associates know better than to utter around the office. When police foiled a plot to kill Barco's daughter, the flinty President said, "With common criminals and gutless assassins, dialogue is not possible...
...homes with oil or natural gas, or use electricity that comes from burning fossil fuels. Household conservation tips should be familiar: close off unused rooms, seal up cracks and openings, and insulate roofs. Look at the energy-efficiency rating when buying appliances. And one more idea that few people know about: replace ordinary incandescent light bulbs with "compact-fluorescent" models sold by major light-bulb manufacturers. They can give off the light of a 60-watt bulb while using only 15 watts of electricity. These fluorescent bulbs cost at least $10, but they last ten times as long as conventional...
Homes can still be a good investment -- much of my own money is in real estate, and so is much of the money of most of the successful stockbrokers I know (they sell stocks; they buy real estate). Even if there are fewer baby boomers entering the new-home market, the population continues to grow, and as it becomes wealthier, it will want more living space. So don't buy the new conventional wisdom unreservedly. But even in Los Angeles, where the whole point is to spend more than you can afford, rising values are no longer a given...