Word: knowed
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Dates: during 1990-1999
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...able to speak the language. Gordon is going to say something about a carburetor adjustment, and I'll remember going to the auto-parts store for my father and being asked questions that made me feel like the dumb kid in class. How was I supposed to know what size the engine was or that "medium" wasn't an acceptable response...
Unfortunately, I still don't know the first thing about racing. What's the driver got to do with it, for one thing? Isn't it the car that wins? Ray Evernham, Gordon's crew chief, helps me out a little. Every track is different, so the preparation of the car, and the strategy, changes from week to week. During a race, he and Gordon talk by radio. A half-pound of air pressure in one tire, added or subtracted during a pit stop, can tighten handling and make the difference between winning and losing...
...among NASCAR drivers, he goes into the refrigerator of his trailer for an energy bar and makes sure it has the right ratio of protein to carbohydrates. "In the trailer park where all the drivers live in their coaches, if you're out of skim milk or tuna, you know what door to knock on, because you know who's on what diet...
...appeal--mostly white, yes, but diversifying. NASCAR has a handful of black crew members and drivers, and one team is owned by basketball legend Julius Erving and former pro-football star Joe Washington. "Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product," says France. "It is no different...
...clue to what's under Gordon's hood is the story of his 1994 split from his mother and the man who raised him and introduced him to racing. Carol and John Bickford, Gordon's mother and stepfather, say they still don't know exactly what happened. But to Jeff it was obvious. As much as he loves them and believes they put him where he is, he wanted to be more involved in managing his life and career, and they were too controlling. "I was growing up, I'd met a woman I was just head over heels with...