Word: knowed
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Dates: during 1990-1999
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Marketers know plenty right now. Advertising networks like DoubleClick and MatchLogic, content sites like Time.com (TIME's online affiliate), and even retailers like Amazon.com are able to gather information by depositing numerical files called cookies into your Web browser. Embedded in the cookie is an identifying number, like a cyber fingerprint, that alerts a server to your presence. Whoever sent the cookie can monitor where you go on the Web, what you click on, what you read, what you buy and what you don't buy. Some sites, including Amazon, maintain strict privacy policies that promise to guard the data...
...president of Junkbusters, a privacy advocacy group. That's why the Federal Trade Commission convened a workshop last week to explore the privacy implications of Web profiling. "Not only are privacy policies difficult to locate online," says ftc chairman Robert Pitofsky, "in almost all cases users don't even know this is happening...
...know how geeks like to quote movies, thinking that cultural references make them cool? Well, who do you think makes e-mail viruses? This reference is to the Seinfeld episode where the gang meets a sick young man who has to live in a bubble. The corrupted e-mail registers the recipient in his or her Outlook Express program as "Bubbleboy" of "Vandelay Industries" (a reference to one of George Costanza's fictional workplaces). Melissa, an earlier e-mail virus, makes a similarly hip reference to the Simpsons when opened, but the name itself supposedly came from a stripper...
...need to be wary. A child who spends too much time on video games may not disengage from a simulated world and thus may be confused in the real one. And while card trading teaches social skills, it may also lead to obsessive behavior. "You don't know whether there's a valuable card in a pack when you buy it," says Maressa Hecht Orzack, founder of the Computer Addiction Service at McLean Hospital in Belmont, Mass. Children under eight aren't able to grasp this fact cognitively, which then leads to disappointment and an increased desire to buy more...
...Know this, Pokemoniacs: your world is alien and barren to me. I have never so much as held a Game Boy--though in my role as uncle, I have held boys who were playing the game. I don't know the Pokemon toys, cards or comic books. I once watched 10 minutes of the Pokemon TV show, and that particular episode must have been the antidote to the one that provoked seizures in 700 Japanese kids; it put me near to sleep. So as I describe my exasperation with Pokemon: The First Movie, be gentle in your derision. Sometimes...