Word: knowing
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Dates: during 1990-1999
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...troops are silent. Stunned. Amazon, profitable? It's autumn 1999. For years these people have been racing toward a horizon that no one, save perhaps their utopian-futurist boss, even really sees. They know much of the Silicon Valley/Wall Street/media complex believes the commodification of online retailing will lay their company to waste. Amazon the Web's golden child, darling of NASDAQ day traders who raise its market cap even faster than the company bleeds money, is also Amazon the avatar of all that may be ephemeral and fraudulent about the dotcom revolution. Now Bezos has named a date...
...wealth or whether Amazon will be successful. Instead, he talks about a "nirvana" state of consumer service, in which you'll come to Amazon, and the one thing you've been looking for all your life will be featured on the page that day. You may not even know you've been looking for the thing or that it even exists, but since the site is so familiar with your consumption habits, it knows...
...come across the impressively old (dinosaur teeth!), the bizarrely new (who really needs to bid on last month's TV Guide?) and the just plain weird (anyone for a metal BEWARE OF ATTACK RATS sign?). And you will find thriving subcultures that collect things you didn't know anyone bothered to collect. Really, people: antique waffle irons...
...global online marketplace will be here before we know it, and eBay's refrain "eBay everywhere" seems destined to become a reality. It's something the National Flea Market Association members are starting to accept. Several members of the association have begun moving online, working to put together virtual-flea-market sites like Fleamarket.com And even diehard thrift-shop mavens are becoming reconciled to the fact that the future belongs to eBay. "You can't stop the wheels from turning," sighs Hoff. "In fact, I have to confess: I just bought something on eBay this morning...
...cornwellcoffee.com for Kona, and to bluemountaincoffee.com for Jamaica's Blue Mountain beans. This is also when I became a Coffee Bore. At most sites it's easier to get in than to get out, since Webmasters tend to fill all the space available, which online is infinite. Did you know that Kona beans thrive in the dark volcanic soil, sunny mornings and cloudy afternoons of Hawaii? I didn't either, but now I've brought it up at three parties. I've turned into the kind of person I used to avoid...